Dental websites that fill the private list.
Most dental sites are a brochure with a phone number. Yours should be a set of treatment pages that answer price, pain and recovery, then let the patient book without picking up the phone.
What a dental site actually needs
Treatment pages that carry the value
Implants, Invisalign, veneers, whitening and hygiene each get a full page with price, process, recovery and finance. These are the pages that pay for the site.
Online booking, not a contact form
Booking wired into Dentally, SOE Exact, Carestream or your own diary. A form that lands in an inbox loses the patient who is browsing at eleven at night.
GDC-compliant claims
Registered names and numbers displayed correctly, no misuse of "specialist", and no promises about outcomes. We write to the GDC guidance rather than around it.
Before and after galleries with consent
A gallery structure that records patient consent against each case, so the marketing asset does not become a complaints problem.
Finance shown where the decision happens
A £2,400 implant reads differently at £70 a month. Tabeo, Chrysalis or your own provider, surfaced on the treatment page rather than buried in a FAQ.
Local search built in
Google Business Profile, review generation, and location pages when you run more than one practice. Most dental enquiries start on a map, not a search result.
What most dental sites get wrong
One page for every treatment
A single "Treatments" page listing fourteen services ranks for none of them. Implants and Invisalign are different buyers with different questions.
No prices anywhere
The patient finds the price on a competitor's site instead, and books there. A range with what changes it beats silence.
NHS and private tangled together
Two very different patients arriving at the same page. Separate the routes early or the private enquiries never surface.
Stock photography of other people's teeth
Patients recognise stock images, and a practice that will not show its own surgery raises a question it does not need to raise.
What good looks like.
Perfect for you if…
Good to know.
How much does a dental website cost?
A focused practice site with six to ten treatment pages, booking integration and copywriting runs £4,000 to £9,000. Multi-site groups with location pages and a referral portal run higher. One implant case usually covers the build.
Can you integrate with our practice management software?
Yes. Dentally, SOE Exact and Carestream are the ones we see most often. Where a system has no public API we use its booking widget or a middleware step rather than forcing you to change software.
Are we allowed to advertise prices for treatments?
Yes, and it helps. What the GDC restricts is misleading claims, misuse of protected titles such as specialist, and guarantees about outcomes. Publishing a clear price or a range is fine and it pre-qualifies the enquiry.
Can we show before and after photos?
Yes, with documented patient consent for marketing use. We build the gallery so each case is linked to its consent record, which is the part practices usually handle informally and then cannot evidence.
How long does a dental site take?
Six to nine weeks for a single practice, longer if we are writing all the treatment copy or integrating a diary with no modern API. The clinical review of copy is usually the step that sets the pace.
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See the pageReady to get started?
Tell us what you need and we'll come back within one working day with ideas and a clear, fixed price. No obligation.