Accountancy websites that attract retained clients.
Most practice sites describe services. The ones that grow describe clients: the contractor, the landlord, the limited company doing £400k. Same services, and a completely different conversion rate.
What an accountancy site actually needs
Pages by client type, not by service
Limited company, contractor, landlord, sole trader, ecommerce seller. People search for themselves, not for "statutory accounts preparation".
Fixed monthly pricing, published
Three packages with what is in each. It filters out the buyer who wants £150 a year and pre-sells the one who wants a proper relationship.
Software partner positioning
Xero, QuickBooks and FreeAgent badges, plus a page for each where it matters. Certified partner pages pull search traffic on their own.
Onboarding that starts on the site
An enquiry form that collects turnover, entity type and current software, so the first call is a proposal conversation rather than a qualification one.
Deadline-aware content
Self-assessment, corporation tax and payroll cycles are predictable. The content calendar should be built around them rather than invented monthly.
AML-ready client intake
Identity checks and engagement letters built into the onboarding flow rather than chased by email three weeks later.
What most accountancy sites get wrong
Service lists written for other accountants
"Management accounts, VAT returns, CIS, P11Ds" means nothing to a plumber with a limited company and a shoebox of receipts.
No prices at all
In a market where the buyer assumes everyone is similar, price is the only signal they can act on. Publishing packages is how you stop competing on being cheapest.
A January rush the site does nothing about
The traffic is seasonal and predictable. Most practice sites have no self-assessment content ready by November, which is when it needs to already rank.
Contact form, then silence for two days
Accountancy enquiries convert on speed. The practice that replies within the hour wins a share it did not earn on quality.
What good looks like.
Perfect for you if…
Good to know.
What does an accountancy website cost?
£3,500 to £8,000 for a practice site with client-type pages, pricing and an onboarding flow. Adding a client portal, calculators or a multi-office structure takes it to £10,000 and up.
Should we publish our fees?
In almost every case yes. Buyers assume all accountants do the same work, so price is the only comparison they can make unaided. Publishing packages moves the conversation to what is included instead.
Can you build tax calculators?
Yes. Take-home pay, dividend versus salary and corporation tax calculators are strong lead magnets and they pull steady search traffic. They need reviewing each tax year, which we can handle or hand over.
Can the site handle AML identity checks?
We integrate the check into the onboarding flow so it happens before the first meeting rather than after. The check itself runs through your provider.
How long does an accountancy site take?
Five to eight weeks. If you want it live before the self-assessment season, start in summer, because the content needs time to rank before January.
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