Chambers websites built around the practice profile.
A barrister's website has two completely different readers. Instructing solicitors scanning for the right counsel at the right call, and Public Access clients who have never instructed anyone in their life. Most chambers sites serve the first badly and ignore the second entirely.
What a chambers website actually needs
Practice profiles that work as a shortlist tool
Year of call, practice areas, notable cases, appointments and languages, all filterable. A solicitor with a hearing next month is comparing five people, and the profile is the comparison.
A real Public Access route
Direct Access work has a different buyer who needs the process explained: what a barrister can and cannot do without a solicitor, and what happens after they enquire. Most chambers bury this or omit it.
Clerks at the centre, not the footer
Nothing is instructed without the clerks. Clerk contact details, who covers which team and a direct line belong on every profile, not on a separate contact page.
Practice area pages, not just a people list
Chambers rank for counsel names they already have. Practice area pages are how you reach the solicitor who does not yet know anyone in your set.
BSB-safe copy
Accurate reference to regulated status and no claims about outcomes. The Bar Standards Board handbook constrains what may be said, and most agency copy is written without ever having read it.
Fast, accessible and readable on a train
Your reader is on a phone between hearings with one bar of signal. Heavy builds and carousels lose them before the profile loads.
What most chambers websites get wrong
Profiles as an unformatted CV dump
Twelve paragraphs of unbroken prose with notable cases hidden in the middle. The instructing solicitor is scanning, not reading, and leaves.
No way to filter by call or practice area
If finding junior counsel in a specific area means opening forty profiles one at a time, the clerk gets phoned instead and the website did nothing.
Public Access mentioned once, with no next step
A lay client who does not understand the difference between a barrister and a solicitor will not work it out from a single line in a dropdown menu.
Chambers news as the homepage priority
Nobody instructs counsel because of a seminar announcement. The news feed is usually the most prominent and least useful thing on the page.
What good looks like.
Perfect for you if…
Good to know.
What does a chambers website cost?
£6,000 to £15,000 depending on the number of members and whether profiles are managed in a CMS your clerks update themselves. Sets with heavy Public Access intake and a knowledge library run higher.
Can members update their own profiles?
Yes. We normally set it up so members draft and the clerks or practice manager approve, because consistent formatting across profiles is most of the value.
How do you handle Public Access enquiries?
A separate route with its own explanation of what Direct Access covers, a suitability questionnaire before the enquiry reaches a clerk, and routing by practice area. It filters out work that cannot be taken without a solicitor.
Will the copy comply with the BSB handbook?
We write to it and keep claims factual, but your chambers remains responsible for what is published. We flag anything that reads as an outcome promise before it goes near a draft.
How long does it take?
Eight to fourteen weeks. Collecting and standardising member profiles is the long pole, so we start it on day one rather than at the end.
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