Law firm websites that bring in cases, not just compliments.
Someone looking for a lawyer is usually having the worst month of their year, on a phone, comparing three firms. The site has to look like a firm worth retaining, answer what the matter will cost, and get the consultation booked before they scroll back to the results page.
What a law firm website actually needs
A page per practice area, per location
Personal injury, family, criminal defense, estate planning and immigration are separate markets with separate buyers. A multi-office firm needs the matrix: practice area times city, each page earning its own rankings.
Copy your state bar will not question
No guarantees of outcome, no comparative superlatives you cannot substantiate, and no implying certification you do not hold. Rules vary by state and most agency copy is written without reading any of them.
Attorney bios that get read
Bar admissions, jurisdictions, reported results where permitted, and languages spoken. Bios are consistently among the most visited pages and most firms treat them as an afterthought.
Intake that does not leak
Encrypted forms, conflict check before substantive reply, and routing so an after-hours inquiry reaches someone. In personal injury the first firm to call back usually signs the case.
Into your case management
Clio, Filevine, MyCase or Smokeball, rather than retyping from an inbox. Retyping is where intake data and deadlines get lost.
Tracking that still works
Call tracking and form attribution set up so you know which practice area and which city page produced the signed case, not just which produced traffic.
What most law firm websites get wrong
One Services page for every practice area
A slip-and-fall client and an estate planning client share nothing but your name. Combined pages compete for neither search.
Outcome language that invites a bar complaint
“We win” and “best lawyer in” are the two fastest ways to attract the wrong kind of attention. Specific past results, properly disclaimed, do the same job safely.
A contact form that reaches a general inbox
Privileged information sitting unencrypted, and an inquiry nobody answers until Monday. By then they have retained someone else.
Stock photos of gavels and law libraries
Interchangeable with every competitor in the state. Real photography of real attorneys outperforms it every time.
What good looks like.
Perfect for you if…
Good to know.
What does a law firm website cost?
$8,000 to $20,000 for a firm with practice area pages, attorney bios and secure intake. Multi-office firms needing the practice area times city matrix and case management integration run $25,000 upward.
Will the copy comply with our state bar advertising rules?
We write to avoid the usual triggers: outcome guarantees, unsubstantiated superlatives and implied certification, with results properly disclaimed. Rules differ by state and your firm stays responsible for the final review, so we flag anything that needs it rather than quietly publishing it.
Can intake go straight into our case management system?
Yes. Clio, Filevine, MyCase and Smokeball all support it. We route so the conflict check happens before an attorney replies substantively.
Can we publish case results?
In most states yes, with an appropriate disclaimer that past results do not guarantee a similar outcome. Some states restrict it further, so we check the rule that applies to you before building the section.
How long does it take?
Eight to fourteen weeks. Attorney review of practice area copy is almost always the bottleneck, so we front-load it and write in an order partners can approve.
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