Estate agent websites that win the valuation.
Buyers find the property on Rightmove. They choose the agent on your website. That is the only job it has: turn a vendor who is quietly wondering what their house is worth into a booked valuation, before they fill in the form on the agent down the road.
What an estate agent website actually needs
A property feed that does not drift
Two-way sync with Reapit, Alto, Jupix or Street so a sale agreed on the system is sale agreed on the site within minutes. Stale listings are the single most common complaint vendors have about agent websites.
Material information handled properly
Tenure, council tax band and the Part A, B and C disclosures required on listings, structured so they are filled in once and published everywhere rather than retyped per portal.
Instant valuation as a real lead route
A tool that gives a genuine indicative range and then books the in-person valuation. A figure with no next step just tells the vendor to call someone else.
Landlord content separated from vendor content
Letting and sales are two businesses with two buyers. Fee structures, legislation and worries are entirely different and they need their own journeys.
Area and street-level pages
“Estate agents in [town]” is the search that matters and it is winnable. Area guides with real local knowledge rank where generic agent sites cannot.
Branch pages with real reviews
Google Business Profile per branch, feeding review content onto the branch page. Vendors read reviews before they read your fee.
What most estate agent websites get wrong
Built for buyers who are already on Rightmove
Agents spend the whole budget on property search, which the portals have already won, and almost nothing on the vendor journey, which is where the fee is.
The valuation form asks for eleven fields
Every field after postcode and phone number loses vendors. The point of the form is to start a conversation, not to complete a file.
Fees hidden entirely
Vendors assume the worst when there is no indication at all. A clear fee position, even a range, removes the reason to ring three competitors.
Portal feed set up once and never checked
Listings that stay live after completion, missing EPC data and photos in the wrong order. Quietly corrosive, because vendors see it before they ever meet you.
What good looks like.
Perfect for you if…
Good to know.
What does an estate agent website cost?
£4,000 to £9,000 for a single-branch agent with a live CRM feed, valuation journey and area pages. Multi-branch groups with lettings and new homes run £12,000 upward.
Can it connect to our CRM?
Yes. Reapit, Alto, Jupix, Street and Vebra all expose feeds. We sync both ways where the system allows it so status changes do not need doing twice.
Do you handle material information requirements?
We build the fields into the listing structure so Parts A, B and C are captured once at the point of listing. What gets entered is still yours to get right, but the site stops it being an afterthought.
Will an instant valuation tool annoy vendors?
Only if it pretends to be accurate. We present an indicative range with a plain explanation of what it cannot know, which is what makes the vendor book the real valuation.
How long does it take?
Six to ten weeks. The CRM feed and the data mapping is the part that takes longest, not the design.
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