Real estate websites that capture the seller.
Buyers are already on Zillow and you are not going to beat it. The listing side is not where your website earns its keep. Sellers deciding who to list with are, and they are researching agents long before they fill in anything.
What a real estate website actually needs
IDX that does not wreck your site speed
An IDX integration that renders fast and is actually indexable, rather than an iframe that loads in four seconds and contributes nothing to search.
Neighborhood pages with real local knowledge
Schools, commute, inventory, what the street is actually like. This is the content the portals cannot produce at scale and the reason a local agent can outrank them.
A seller journey separate from the buyer one
Home valuation, pre-listing prep, commission explained post-settlement, and recent comparable sales you handled. This is where the listing side of the business is won.
Agent profiles that rank for agent names
For a brokerage, individual agent pages capture the searches your agents' past clients and referrals actually run.
CRM routing with speed to lead
Into Follow Up Boss, kvCORE or Sierra with instant assignment and text alerting. Lead response time is the single most predictive number in the business.
Compliance handled quietly
Required brokerage disclosures, Equal Housing and license numbers placed correctly and consistently across every page and every agent profile.
What most real estate websites get wrong
Trying to out-Zillow Zillow
The entire budget goes into property search, the one thing portals have already won, while the seller journey, which is where the commission is, gets a form.
IDX bolted on as a slow iframe
It tanks page speed, usually is not indexable, and adds nothing to search while making every other page feel broken.
Neighborhood pages copied from Wikipedia
Generic area text ranks for nothing and signals the opposite of local expertise, which is the only advantage you have.
Leads sitting in an inbox
Online seller leads go cold within minutes. If it is not routed to a phone with an alert, you are buying traffic to lose it.
What good looks like.
Perfect for you if…
Good to know.
What does a real estate website cost?
$5,000 to $12,000 for an agent or small team with IDX, neighborhood pages and a seller journey. Brokerages with agent profiles, multiple markets and CRM integration run $18,000 upward.
Which IDX should we use?
It depends on your MLS, because approval and feed type vary by board. We work with what your MLS permits and prioritize render speed and indexability over feature lists nobody uses.
Can we beat Zillow for property searches?
No, and chasing it wastes the budget. You can beat them on neighborhood expertise and on the seller side, which is where your commission actually comes from.
Can leads go into Follow Up Boss?
Yes, along with kvCORE, Sierra and most others, with instant assignment and a text alert so the first call happens in minutes rather than hours.
How long does it take?
Six to ten weeks. MLS and IDX approval is the step outside our control and the one most likely to move the date.
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See the pageReady to get started?
Tell us what you need and we'll come back within one working day with ideas and a clear, fixed price. No obligation.