Gym sites built around the timetable and the trial.
Nobody joins a gym from a website. They book a trial, walk in, and join at the desk. The site's only real job is to make that first visit easy to commit to.
What a gym or studio site actually needs
The timetable on the homepage
It is the most requested information on any fitness site and it is usually two clicks away. Live, accurate, filterable by class and by coach.
Booking wired into your platform
Glofox, Mindbody, TeamUp or ABC Trainerize embedded so a member books without leaving. Every hand-off to another domain loses people.
Free trial as the primary call to action
Not "Join now" and not "Contact us". A dated, bookable first session, because that is the decision the visitor is actually ready to make.
Membership pricing, in the open
Options, what each includes, contract length and joining fee. Hiding price to force a phone call loses more members than it converts.
Coach profiles
People join a boxing gym for a coach, not a floor plan. Profiles with specialisms and a photograph convert better than any facility copy.
Local search and reviews
Gym searches are almost entirely local and map-led. The Google Business Profile, class-level keywords and review flow matter more than the homepage.
What most gym sites get wrong
Timetable as a downloadable PDF
Out of date within a fortnight, unreadable on a phone, and invisible to search. The single most requested thing on the site, hidden in a file.
No prices anywhere
The visitor assumes it is expensive and leaves. Competitors publishing a price win the comparison by default.
"Contact us" as the only call to action
It asks for a conversation from someone who wanted a Tuesday evening class. Trial booking converts several times better.
Stock photos of a gym that is not yours
Prospective members are trying to work out whether they will feel out of place. Stock imagery answers nothing and they can tell.
What good looks like.
Perfect for you if…
Good to know.
What does a gym website cost?
£2,500 to £6,000 for a single site with timetable and booking integration. Multi-location operators with per-club timetables and membership comparison run £8,000 up.
Can you integrate with Glofox or Mindbody?
Yes, along with TeamUp and ABC Trainerize. The timetable and booking live on your site rather than sending people to a separate branded portal.
Should we publish membership prices?
Almost always. Withholding price filters out more good prospects than bad ones, and any competitor who publishes wins the comparison before you get a call.
What should the main call to action be?
A booked free trial or day pass, with a date and time. It is a smaller commitment than joining and it puts the person in the building, where you convert them.
How long does it take?
Four to six weeks. A photo and video day is worth building in, because the biggest conversion lever on a gym site is showing the actual room.
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