SaaS sites built around the pricing page.
On almost every SaaS site, pricing is the second most visited page and the one the buyer looks for first. Hiding it does not create pipeline, it creates bounces. Everything else should be built around that page.
What a SaaS marketing site actually needs
A pricing page that answers the question
Tiers, what changes between them, what happens at the limits, and what it costs when you grow. "Contact sales" only where the deal genuinely needs a person.
Trial or demo, chosen deliberately
Self-serve trial for a product that shows value in ten minutes. Demo for one that needs configuration. Offering both without a rule splits intent and loses both.
Comparison pages
Buyers search "you versus your competitor" and they will read someone's answer. Better it is yours, written honestly, including where the other tool wins.
Integration pages
One page per integration, each ranking for its own search. For most SaaS companies this is the single largest source of untapped organic traffic.
Use case pages by role
The same product sold to a finance lead and an ops lead is two different stories. Role pages convert better than one feature list trying to satisfy everyone.
Fast, and stays fast
Core Web Vitals treated as a standing requirement, not a launch task. Marketing sites degrade every time a new script is added.
What most SaaS sites get wrong
Hidden pricing
The buyer assumes it is expensive or that the process will be slow, and goes to the competitor who published. You lose the evaluation before it starts.
Feature lists instead of outcomes
"Real-time collaborative workflows" tells a buyer nothing. What broke, what it costs them, and what changes after they buy is the message.
Blog on a subdomain
Authority split across two hosts for no benefit. A subfolder keeps it working for the main domain.
Demo and trial competing on the same page
Two calls to action of different weight next to each other. The visitor picks neither, or picks the wrong one and lands in the wrong funnel.
What good looks like.
Perfect for you if…
Good to know.
What does a SaaS marketing site cost?
£8,000 to £25,000 for a marketing site with pricing, use cases, comparison and integration pages. Companies needing a design system, a docs experience and a programmatic page template run higher.
Should we publish pricing?
For self-serve and mid-market, yes. Buyers filter on it early and cannot include you if they cannot find it. Enterprise deals can stay quoted, but publish a starting point and what drives the number.
Are comparison pages against competitors a good idea?
They work when they are honest. Name where the other product is a better fit. A one-sided comparison reads as marketing and the buyer discounts the whole page.
Webflow, Next.js or something else?
Webflow when marketing needs to ship pages without engineering. Next.js when you need programmatic pages, deep app integration or your team already works in React. Both are fine; the wrong one is the one your team cannot update.
How long does it take?
Eight to fourteen weeks for a full marketing site. Positioning and messaging is normally the longest phase, and it is the one that decides whether the rest works.
We build for these too.
Web design for restaurants and hospitality
Restaurant sites that take the booking directly.
See the pageWebsites for gyms and fitness studios
Gym sites built around the timetable and the trial.
See the pageMarketing for medical and aesthetic clinics
Clinic marketing that stays inside the rules.
See the pageShopify agency for supplement brands
Supplement stores built around the second order.
See the pageReady to get started?
Tell us what you need and we'll come back within one working day with ideas and a clear, fixed price. No obligation.